“The relentless pursuit of mass will make you boring, because mass means average, it means the center of the curve, it requires you to offend no one and satisfy everyone.” – Seth Godin, This is Marketing
🤓 ← I just realized this is the Seth Godin emoji.
📉 We all know a mass brand when we see it. We also won’t remember anything about it.
🤘 Don’t be a mass brand. Be bold. Be memorable. Offend someone. Leave some people unsatisfied.
💞 Because you don’t need everyone to like you. And those that do like you, will remember you.