“Why would I want to make phone calls with my iPod?” - Me in 2007
Climate solutions have to do what the iPhone did — prove how inefficient, impractical, and expensive our existing stuff and systems are. And make them fun.
🧹 Decluttering our stories
We create words, images, or slides to serve our story. But sometimes the purpose of that content was just to help us understand our story.
🍌 Be the Banana
Redundancy —in packaging or in storytelling— is neither elegant nor sustainable. Be the banana, not the banana bag.
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