Where to start when building a brand: a 5-minute exercise

Dolly Parton famously said “Find out who you are and do it on purpose.” She probably wasn’t talking about branding. But her pithy words apply to branding nonetheless.

Are you/is your company…

adventurous?

whimsical?

studious?

goofy?

irreverent?

edgy?

[insert any other descriptor]?

If you can pick 1-3 characteristics and commit to them, you have the beginnings of a brand.

Looking for help developing your brand? Book a call with me to find out if my brand strategy & design services are the right fit for your company.