👓 Wearing Future Goggles in a Pile of Garbage

Imagine a construction site. Piles of rubble. Dumpsters. Tarps waving in the wind. Loud noises.
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🪨🏗🧱
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Now picture the perimeter fence. There’s an image on it, an architectural rendering of the completed project. A glimmering, sleek building surrounded by lush greenery and future residents walking their dogs.
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🌇🌳🦮
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If you were a construction worker on that site, how would you feel if you had never seen that rendering? How might you behave differently? How might you solve problems differently?
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👷‍♂️👷‍♀️🤔
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​If you can’t see the vision,
You’re probably solving the wrong problems, if any, and…
It’s a lot harder to care.
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✨✨✨
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Branding is so much more than a logo and colors. It’s showing your team how their hard work will be worth it when everything looks like a dusty pile of rubble, and empowering them to work smarter towards that gleaming future.

Want help articulating your vision? Book a free call and let's talk about how I can help.

Photo by Ricardo Gomez Angel on Unsplash.​