Why Being the Green Option Isn’t Enough

Would you rather…

🎸 buy a guitar for $1000

or

🎸 buy the same guitar, signed by a band you didn’t particularly care about, for $10,000?

Only someone who cares a lot about the band will buy the second guitar.

Would you rather…

🧼 buy a bar of soap for $1

or

🧼 buy the exact same bar of soap for $10, knowing it had a 10x smaller carbon footprint than the first bar of soap?

Only someone who cares a lot about carbon emissions will buy the second bar of soap. So, how do we sell eco-friendly soap to everyone else? Either lower the price, or…

Find out what soap buyers care about, whether it’s soft skin, fragrance, appearance of the soap, beautiful packaging, or even how cool they look among their friends, and speak to their needs better than what’s already out there.